1. Who this policy applies to
This policy explains how Muse & Moonlight collects, uses, stores and shares personal information through the website, booking flow, payment links, messages, social content permissions and related services. Muse & Moonlight is based in Western Australia and aims to handle personal information carefully and transparently.
2. Information collected
We may collect your name, email, phone number, appointment preferences, hair goals, hair history, service notes, booking dates, payment status, quote details, messages, product interests and care preferences. If you choose to share images, we may collect inspiration or appointment-related photos.
3. Booking records
Consultation submissions are stored securely in Firebase and made available only in Muse & Moonlight’s restricted Studio workspace. The booking record includes the date and time selected, your contact details and any optional message.
4. Analytics and advertising measurement
Tools such as Google Analytics 4 and Meta Pixel may be used to understand page views, booking actions and advertising performance. These tools may collect device and browser information, approximate location, pages visited, referral source, cookies or similar identifiers. Conversion events may also be sent through Meta Conversions API when configured.
5. How information is used
Information is used to manage consultations, prepare quotes, request payments, send confirmations and reminders, answer messages, provide aftercare, fulfil shop orders, improve services, protect the site, keep business records and measure marketing performance.
6. Payments
Payments may be processed through Stripe. Muse & Moonlight does not intentionally store full card details. Stripe may collect payment information, billing details, transaction status and fraud-prevention information under its own privacy terms.
7. Email and SMS
We may send booking confirmations, 24-hour reminders, payment links, quote updates, aftercare or appointment changes by email or SMS. SMS may be sent through Twilio or a similar provider. You can ask us to stop non-essential marketing; transactional messages may still be needed to manage a booking or purchase.
8. When information is shared
Limited information may be shared with providers that support hosting, databases, analytics, advertising, payment processing, SMS, email, booking management or business administration. Current or planned providers may include Firebase or Google Cloud, Google Analytics, Meta, Stripe and Twilio.
9. Cookies and choices
The website may use cookies, pixels and similar technologies. You can adjust browser cookie settings and platform-level advertising preferences. Blocking cookies may affect some functionality or measurement.
10. Storage and security
Reasonable steps are taken to protect personal information from misuse, loss, unauthorised access, modification or disclosure. No online system is completely risk-free, so avoid sending highly sensitive information unless it is genuinely needed.
11. Access, correction and deletion
You can ask to access or correct information held about you. You can also request deletion where it is no longer needed, subject to booking, payment, legal, dispute-resolution and record-keeping requirements.
12. Overseas processing, minors and changes
Some providers may store or process information outside Australia. Where a minor is involved, parent or guardian participation may be required. This policy may be updated as the site, technology providers or services change.
13. Questions or complaints
For access, correction, deletion or a privacy complaint, email admin@museandmoonlight.com. We will aim to respond within a reasonable time.